Updated on 2023/05/24

写真a

 
Naoki Sugita
 
Organization
School of Agriculture Department of Agricultural Economics Associate Professor
Graduate School of Regional Development and Creativity Division of Social Design (Master's Course) Graduate Program in Agricultural and Rural Economics Associate Professor
United Graduate School of Agricultural Science, Tokyo University of Agriculture and Technology Science on Agricultural Economy and Symbiotic Society (Doctor's Course) Associate Professor
Title
Associate Professor

Degree

  • 博士(農学)

Research Interests

  • 農産物マーケティング

  • 農業経営

Research Areas

  • Humanities & Social Sciences / Business administration  / 農業経営学

  • Environmental Science/Agriculture Science / Rural sociology and agricultural structure

  • Humanities & Social Sciences / Agricultural and food economics

Professional Memberships

  • 日本農業経営学会

  • 日本農業経済学会

  • 日本フードシステム学会

Committee Memberships for Association and Group

  • 日本農業市場学会   常任理事  

    2022.9 - Present   

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    Committee type:Academic society

 

Papers

  • 地域活動の評価の主体内構造および主体間格差に関する研究 Reviewed

    加藤 弘二、安倍 史紘、神代 英昭、杉田 直樹、児玉 剛史、菊島 良介

    農村研究   ( 135 )   32 - 40   2022.9

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 新技術導入に関する経営的評価

    茶   74 ( 1 )   14 - 18   2021.1

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 地域特産農産物の産地復活に果たす農商工連携の役割-栃木県大田原市のとうがらし「栃木三鷹」を事例に- Reviewed

    大栗行昭

    335 - 340   2018.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 消費者が評価する産地ブランドとは

    2016

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    Language:Japanese   Publishing type:Research paper (other academic)  

  • 農産物加工品に関する製品開発における市場対応 Reviewed

    2014

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

Books

  • 農商工連携、6次産業化における製品開発と市場対応

    ( Role: Sole author)

    2014 

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    Language:Japanese   Book type:Scholarly book

Presentations

  • The Impact of COVID-19 on Direct Marketing E-commerce Platforms in Japan Based on a Quantitative Text Analysis of Twitter Data

    Sugita, Naoki

    2022.9 

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    Event date: 2022.9

    Language:English   Presentation type:Oral presentation (general)  

  • Evaluating the impacts of Covid-19 on agricultural e-commerce and consumer purchasing in China International conference

    Liu Yixin,Naoki Sugita

    XV World Congress of Rural Sociology (Cairns, Australia)  2022.7  International Rural Sociology Association

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    Event date: 2022.7

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Cairns   Country:Australia  

  • A study on agricultural E-commerce and consumer purchasing pre- and post- COVID19 in China

    LIU Yixin

    2022.3 

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    Language:Japanese   Presentation type:Oral presentation (general)  

Research Projects

  • 農業経営における家族経営・小規模経営によるコンセプト提案マーケティングの日米比較

    Grant number:18K05843  2018.4 - 2023.3

    Grants-in-Aid for Scientific Research (KAKENHI)  Grant-in-Aid for Scientific Research(C)

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    Authorship:Principal investigator 

    Grant amount:\4420000 ( Direct Cost: \3400000 、 Indirect Cost:\1020000 )

  • 農業経営におけるイノベーション・製品開発に求められる経営者能力

    2013.4 - 2017.3

    Grants-in-Aid for Scientific Research (KAKENHI)  Grant-in-Aid for Young Scientists(B)

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    Authorship:Principal investigator 

    Grant amount:\2860000 ( Direct Cost: \2200000 、 Indirect Cost:\660000 )

 

Class

  • マーケティング論  A005193

    2022  ( University )

  • 会計学  A005400

    2022  ( University )

  • マーケティング論  B100057

    2022  ( Graduate School )

  • 会計学  A005400

    2021  ( University )

  • マーケティング論  A005193

    2021  ( University )

  • The Compulsory Intensive Course 2022 "Global Management" 

    2021  ( Graduate School )

  • 農村調査実習  A005121

    2021  ( University )

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Social Activities

  • 国家試験 2023年度国家公務員採用総合職試験(院卒者試験)試験専門委員

    Informant

    人事院  2022.6 - 2023.6

  • 国家試験 2022年度国家公務員採用総合職試験(院卒者試験)試験専門委員

    Informant

    人事院  2021.6 - 2022.6

  • 普及指導活動外部評価委員

    Appearance, Advisor, Informant, Organizing member

    栃木県  普及指導活動外部評価会  2021 - Present

  • 就農準備校とちぎ農業未来塾就農準備専門研修講師

    Lecturer

    栃木県農業大学校  2020 - Present

  • 就農準備校とちぎ農業未来塾就農準備基礎研修講師

    Lecturer

    栃木県農業大学校  2020 - Present