Updated on 2025/05/26

写真a

 
SAKAMAKI Yoshikazu
 
Organization
School of Data Science and Management Department of Data Science and Management Associate Professor
Title
Associate Professor

Degree

  • 博士(工学) ( 2005.3   東京工業大学 )

Research Interests

  • マーケティングサイエンス

  • 統計学

  • Analysis for business management

  • Data Mining

  • Marketing Science

  • Statistics

  • 企業経営分析

  • データマイニング

Research Areas

  • Humanities & Social Sciences / Economic statistics

 

Papers

  • Reviewed

    Yoshikazu Sakamaki

    -   24 ( 1 )   1 - 20   2025.3

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

    Direct mail using email and social media, in addition to the immediacy of delivery, is widely utilized across various industries due to its convenience, allowing recipients to receive messages on devices such as smartphones. However, the low cost of distribution has led to the normalization of mass email campaigns, and it is also true
    that spam emails have become a social issue. A review of previous studies points out the challenge that, when emails are sent frequently, customer satisfaction with the company decreases. As a result, it has been suggested that the optimal frequency for newsletters and similar emails is around once or twice a week. On the other hand,
    although empirical studies on the relationship between email delivery frequency and changes in customer satisfaction with the company may have been conducted within companies, these results have largely not been published due to the high confidentiality of the data. The aim of this study is to investigate the relationship
    between email delivery frequency and customer atisfaction based on the results of an analysis of real-world data made publicly available on Kaggle.

  • A Consideration of Credit Ratings Prediction Model Using Support Vector Machine Reviewed

    Yoshikazu Sakamaki

    66 ( 2 )   447 - 454   2025.2

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

    In stock investment, the financial condition of a company is one of the critical pieces of information for investors. One practical indicator used to understand a company's financial status is credit ratings, which have been utilized for a long time. This research first describes a method for estimating corporate credit ratings from financial indicators using Support Vector Machines (SVM), a widely used classification technique in the field of machine learning. Next, we discuss some issues associated with existing models and propose improvements to the credit rating estimation model using SVM. Furthermore, we aim to demonstrate the superiority of the proposed model through empirical experiments by applying the method to real data.

  • 新型コロナウィルスによる巣ごもり需要がもたらした 消費行動の変化に対する一考察 Reviewed

    坂巻英一

    Direct Marketing Review vol.34   23   18 - 41   2024.3

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 疑似乱数を用いた集団AHPにおける一対比較行列の推定に関する一考察 Reviewed

    坂巻英一, 菊池貞孝

    経営情報学会誌   23 ( 1 )   1 - 16   2014.6

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 地理情報データを用いた光ファイバー網の利用契約促進に関する一考察 Reviewed

    坂巻英一,鈴木邦成,若林敬造 

    日本情報ディレクトリ学会誌   12   44 - 53   2014.3

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 集団AHPにおける一対比較行列推定法の提案 Reviewed

    坂巻英一

    情報処理学会論文誌   55 ( 3 )   1160 - 1166   2014.3

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • Twitter上のつぶやきに関するテキストマイニングの事例研究―大規模災害発生時の被災地における現状把握への応用― Reviewed

    坂巻英一, 亀井悦子

    日本経営工学会論文誌   65 ( 1 )   40 - 50   2014.1

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 検索語句を利用した携帯電話の解約予測モデル構築法 Reviewed

    坂巻英一

    経営情報学会誌   22 ( 2 )   177 - 186   2013.9

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 環境品質マネジメントにもたらす課題に対するAHP階層モデルを用いた貨物輸送についての政策提言に関する一考察 Reviewed

    坂巻英一,鈴木邦成,若林敬造,渡邊昭廣,河合信明,唐澤豊

    一般社団法人日本ロジスティクスシステム学会誌   13 ( 1 )   129 - 136   2013.9

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 基地局へのアクセス履歴データを活用したデジタルコンテンツの拡販戦略に関する提案 Reviewed

    坂巻英一

    Direct Marketing Review   12   34 - 48   2013.3

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • ケイタイショップのマーケティング戦略~地理情報データの活用法に関する提案~ Reviewed

    坂巻英一

    Direct Marketing Review   11   63 - 77   2012.3

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 多項ロジットモデルを用いた消費者のブランドスイッチ行動予測モデル構築法の提案 Reviewed

    坂巻英一, 齊藤俊則

    経営情報学会誌   15 ( 2 )   23 - 38   2006.9

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 地理情報システムを活用したエリアクラスタリング構築法の提案 Reviewed

    坂巻英一

    Direct Marketing Review   5   41 - 57   2006.3

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 多段階多項企業格付予測のためのロジット・モデルに関する研究 Reviewed

    坂巻英一

    行動計量学   33 ( 1 )   69 - 85   2006.1

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • バラエティシーキングを考慮した選択集合概念を用いたインターネットユーザのWEBサイト選択モデル Reviewed

    坂巻英一

    マーケティング・サイエンス   14 ( 1 )   36 - 60   2005.12

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • Improvement proposal of consumer's choice behavior model with consideration set Reviewed

    坂巻英一

    Behaviormetrika   32 ( 1 )   29 - 54   2005.1

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    Authorship:Lead author   Language:English   Publishing type:Research paper (scientific journal)  

  • ブランドのカテゴリー化による選択集合を考慮した階層型消費者行動予測モデル構築法の改善提案 Reviewed

    坂巻英一

    マーケティング・サイエンス   11 ( 1(2) )   22 - 42   2003.9

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 個人差を考慮したジョイントセグメンテーションモデルによる消費者セグメント構築法の提案 Reviewed

    坂巻英一

    経営情報学会誌   11 ( 4 )   1 - 15   2003.3

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    Authorship:Lead author   Language:Japanese   Publishing type:Research paper (scientific journal)  

  • 選択集合を考慮したバラエティ・シーキング行動モデル Reviewed

    守口剛,坂巻英一

    行動計量学   26 ( 2 )   107 - 113   1999.1

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    Authorship:Last author   Language:Japanese   Publishing type:Research paper (scientific journal)  

▼display all

Presentations

  • Sakamaki Yoshikazu

    -  2024.11  -

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    Event date: 2024.11

    Presentation type:Oral presentation (general)  

    Venue:Fukuoka   Country:Japan  

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  • -

    Sakamaki Yoshikazu

    -  2024.9  -

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    Event date: 2024.9

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:Tokyo University   Country:Japan  

    -

Research Projects

  • 数理モデルを用いた消費者行動分析、企業における経営分析手法に関する研究

    2005 - 2007

    Competitive external funding 

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    Grant type:Competitive

  • Analysis for consumers' choice behavior and business management with mathematical model

    2005 - 2007

    Competitive external funding 

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    Grant type:Competitive